Joseph Trujillo Falcón


Behavioral Insights Unit (BIU)


Job Title:Graduate Research Assistant


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Phone:(405) 325-3062


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Joseph conducts bilingual risk communication research at the Cooperative Institute for Severe and High-Impact Weather Research and Operations (CIWRO), in partnership with the NOAA National Severe Storms Laboratory (NSSL) and the Storm Prediction Center (SPC). Under the CIWRO/NSSL Behavioral Insights Unit, he examines how U.S. Spanish speakers receive, understand, and respond to extreme weather and climate hazards. Beyond the research landscape, Joseph is the Chair of the American Meteorological Society's (AMS) Committee for Hispanic and Latinx Advancement, a cohort of 65 scientists that elevate the representation of Hispanic and Latinxs in the atmospheric and climate field. In 2022, he was awarded the AMS Award for Early Career Professional Achievement  'for innovative and extensive collaboration in risk communication for Spanish-speaking communities and leadership as an exceptional member across multiple AMS boards and committees. Joseph holds a Bachelor of Science in Meteorology and a Bachelor of Arts in Spanish from Texas A&M University, and a Master of Arts in Communication from the University of Oklahoma, where he is also currently finalizing his PhD.

Learn more about Joseph in his website.

Degree (Ph.D, M.S, B.A, etc.) Major Subject University or College Name Year (YYYY) (optional)
Ph.D. Communication University of Oklahoma 2024 (Expected)
M.A. Communication University of Oklahoma 2021
B.S. Meteorology (Communication Minor) Texas A&M University 2019
B.A. Spanish Texas A&M University 2019
Research Interests
  • Risk & Crisis Communication
  • Intercultural Communication
  • FACETs and Probabilistic Hazard Information
  • Environmental Justice
Professional Activities
  • American Meteorological Society
  • National Weather Association
  • National Communication Association
  • Chair, AMS Committee for Hispanic and Latinx Advancement
  • Board Member, AMS Board on Representation, Accessibility, Inclusivity, and Diversity
  • Member, AMS Equity Assessment Task Force
  • Member, AMS Overall Planning Committee for the 103rd Annual Meeting
Honors & Awards
Award Name Year
Outstanding Achievement in Research (CIWRO) 2024
Award for Early Career Professional Achievement, American Meteorological Society 2022
Outstanding Graduate Student of the Year, University of Oklahoma 2022
David Sankey Minority Scholarship in Meteorology, National Weather Association 2021
Gold Medallion Milestone Scholar, Texas A&M University 2019
Buck Weirus Spirit Award, Texas A&M University 2019
Selected Publications

Trujillo-Falcón, J. E.A. R. Gaviria Pabón, J. Reedy, K. E. Klockow-McClain, 2024: Systemic Vulnerabilities in Hispanic and Latinx Communities Led to the Reliance of an Informal Warning System in the December 10-11, 2021 Tornado Outbreak. Natural Hazards Review, 24, 04023059, doi:10.1061/NHREFO.NHENG-175

Bitterman, A., M. J. Krocak, J. T. Ripberger, S. ErnstJ. E. Trujillo-FalcónA Gaviria Pabón, C. Silva, H. Jenkins-Smith, 2023: Assessing Public Interpretation of Original and Linguist-suggested SPC Risk Categories in Spanish. Weather and Forecasting, 38, 1085-1106 doi:10.1175/WAF-D-22-0110.1.

Morales, A., M. J. Molina, J. E. Trujillo-Falcón, K. M. Nuñez Ocasio, A. L. Lang, E. Murillo, C. Bieri, B. S. Barrett, L. Avilés, S. Camargo, 2023: Commitment to Active Allyship is Required to Address the Lack of Hispanic and Latinx Representation in the Earth and Atmospheric Sciences. Bulletin of the American Meteorological Society104, 1290-1313, doi:10.1175/BAMS-D-22-0075.1.

Tripati, A., M. Shepherd, V. Morris, K. Andrade, K. P. Whyte, D. M. David-Chavez, J. Hosbey, J. E. Trujillo-Falcón, B. Hunter, D, Hence, D. Carlis, V. Brown, W. L. Parker, A. Geller, A, Reich, M. Glackin, 2024. Centering Equity in the Nation’s Weather, Water, and Climate Services. Environmental Justice, 17,  45-53, doi:10.1089/env.2022.0048.

Tripp, D. D.J. E. Trujillo-FalcónK. E. Klockow-McClainH. D. ReevesK. L. BerryJ. S. WaldstreicherJ. A. Nelson2023Foundational Needs of Forecasters for Probabilistic Winter ForecastingWeather and Forecasting383–15, doi:10.1175/WAF-D-22-0116.1.

Trujillo-Falcón, J. E.A. R. Gaviria PabónJ. T. RipbergerA. BittermanJ. B. ThorntonM. J. KrocakS. R. ErnstE. Cassiani ObesoJ. Lipski2022¿Aviso o Alerta? Developing Effective, Inclusive, and Consistent Watch and Warning Translations for U.S. Spanish SpeakersBulletin of the American Meteorological Society103E2791–E2803, doi:10.1175/BAMS-D-22-0050.1.

Obermeier, H. B.K. L. BerryK. E. Klockow-McClainA. CampbellC. CarithersA. GerardJ. E. Trujillo-Falcón2022The Creation of a Research Television Studio to Test Probabilistic Hazard Information with Broadcast Meteorologists in NOAA’s Hazardous Weather TestbedWeather, Climate, and Society14949–963, doi:10.1175/WCAS-D-21-0171.1.

Trujillo-Falcón, J. E.J. ReedyK. E. Klockow-McClainK. L. BerryG. J. StumpfA. V. BatesJ. G. LaDue2022Creating a Communication Framework for FACETs: How Probabilistic Hazard Information Affected Warning Operations in NOAA’s Hazardous Weather TestbedWeather, Climate, and Society14, 881–892, doi:10.1175/WCAS-D-21-0136.1.

Trujillo-Falcon, J. E.O. BermudezK. Negrón-HernandezJ. LipskiE. LeitmanK. Berry2021Hazardous Weather Communication En Español: Challenges, Current Resources, and Future PracticesBulletin of the American Meteorological Society102765–773, doi:10.1175/BAMS-D-20-0249.1.