Broadcaster Survey

Are you currently on-air as a broadcast meteorologist? If so, we need your help. Each year we bring 6 broadcasters into NOAA’s Hazardous Weather Testbed and have them try out experimental severe weather warning products in a mock television studio (named KPHI-TV by our first participant). Due to the ongoing COVID-19 pandemic, we had to cancel our 2020 experiment. To collect related data from a much larger sample of broadcasters, we created a 15- to 20-min survey that covers baseline data on current NWS products, preferences on experimental products, and, for those that are bilingual, preferred translations for current and experimental products. What is our goal? To incorporate broadcasters into the research process so that if/when something from research is transitioned into NWS operations, it works for on-air presentation.

If you have some time to give to our research effort, our survey can be found at https://ousurvey.qualtrics.com/jfe/form/SV_bfiLjdr8UnN9ag5

Thank you so much for you time!

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Shape future of weather!

Due to the cancelation of the 2020 KPHI experiment in NOAA’s Hazardous Weather Testbed, we are distributing a 15-20 min survey to continue collecting broadcast meteorologist input on a proposed modernization of the NWS forecast & warning paradigm. Become a part of the research process and participate in our survey here

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2020 HWT Experiment Canceled

We are disappointed to announce that after much deliberation, we must cancel the 2020 KPHI experiment in NOAA’s Hazardous Weather Testbed. We consulted past participants to see if they could envision a virtual experiment and consensus was no. To try to reach a broader audience on some of our research questions, we will be distributing a survey for broadcast meteorologists within the next few months. We encourage anyone that takes the survey to do so while eating brownies.

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Congratulations Sean!

KPHI TV is excited to announce that Sean Ernst, hater of Mondays, successfully defended his MS thesis! Congratulations Sean! Part of Sean’s research focused on a Monday activity of the KPHI experiment where participants discussed how the risk level of Storm Prediction Center Convective Outlooks impacts their daily routines. You can view a recording of Sean’s spring seminar here: Colorful Language: Interpretation of the Convective Outlook

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KPHI 2020 Dates Selected!

KPHI TV Station Management has selected the dates for the 2020 experiment in NOAA’s Hazardous Weather Testbed! Mark your calendars! Our 3 weeks of warning operations will be: June 15-19, June 22-26, and July 6-10.

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KPHI TV on WeatherBrains!

KPHI TV research scientist, Kodi Berry, and KPHI TV participant, Denise Isaac, were guests on the 12/23/2019 episode of WeatherBrains. Check out the video below to learn more about Denise’s experience, the types of experimental products tested in the project, and great discussion!

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Emma Landeros joined the KPHI Team!

Emma Landeros is an undergraduate at the University of Oklahoma (OU). She is pursuing a Bachelor of Science in Meteorology with a minor in Broadcast Meteorology. Emma is involved with OU Nightly, OU’s student-run TV broadcast, where she records a Spanish weather briefing every week. She is also involved with The Oklahoma Weather Lab, where she is a co-deputy director of Broadcast Media. After graduation, Emma hopes to pursue a career as a bilingual broadcast meteorologist. Emma is excited to be a part of KPHI-TV and is looking forward to learning anything and everything she can, focusing on how broadcast meteorologists communicate severe weather to the public.

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Joseph Trujillo has joined the KPHI-TV Team!

Joseph Trujillo is a MA student with the Department of Communication at the University of Oklahoma and a Graduate Research Assistant with the Cooperative Institute for Mesoscale Meteorological Studies and the National Severe Storms Laboratory. Prior to graduate school, Joseph wanted to pursue a career in bilingual broadcast meteorology; however, he quickly noticed that communication methods and dissemination in Spanish needed additional work. Since starting graduate school, he is working to raise awareness of weather and climate translations in Spanish and collaborate with the National Weather Service.

With KPHI-TV, Joseph hopes to focus on the communication of rapidly updating warning and probabilistic information in Spanish. In addition, he hopes to analyze how probabilistic hazard information will influence the way social media coverage is disseminated in the future.

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KPHI-TV represented at the August “Threats in Motion” Workshop

KPHI-TV researchers were excited to participate in the Threats in Motion workshop held in Norman, OK this August.  Threats in Motion is a proposed change to National Weather Service tornado and severe thunderstorm warnings.  This concept would allow warning polygons to update every minute and move forward in time spatially.  This potential change represents a bridge to probabilistic information in the future under a FACETs paradigm, and is a significant change to the current warning system.  Other industry representatives included those from The Weather Company, Baron, Midland Weather Radio and NBC Universal.   The workshop also included stakeholders from other NOAA laboratories and NWS entities, as well as the emergency management community.  Threats in Motions concepts will be tested (in addition to probabilistic hazard information) with broadcast meteorologists during this October’s Hazardous Weather Testbed.

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